Dubai, 21st October 2015 – La Perla is celebrating an important step in its retail consolidation strategy: the Boutique in the Dubai Mall will become the first directly operated flagship La Perla store and present a completely renovated image. The concept was entrusted to the Italian architect Roberto Baciocchi, who took his inspiration from great Italian architecture, as can be seen in the three arches of the facade covered in pink onyx.
The Boutique is devoted entirely to the women’s lingerie, beachwear and loungewear collections. It is spread over 200 m2 of floor space, divided into three zones where La Perla creations are displayed on mannequins in transparent display cases and on metal hangers. The prestigious semi-circular entrance welcomes clients with the sophisticated pink shades of the marble floor and walls covered in lilac velvet decorated with light-gold metal elements. The same metal is used for the elegant structures which decorate the ceiling, inspired by Italian Art Deco railings.
The Boutique’s design alternates these architectural references with more contemporary details, such as in the second room where three walls are covered in a backlit metallic mesh that evokes the texture of tulle, one of the iconic materials of the La Perla collections.
The exclusivity of this flagship store is underlined by the presence of a VIP-lounge that feels like a lilac velvet treasure chest with mood lighting and large white leather sofas. This area is dedicated to exclusive creations such as those of the Atelier Collection and the Made to Measure line that can be rendered truly unique by having them tailor made. It is a precious synthesis of values, such as those of the Italian sartorial tradition, the spirit of the atelier, and an affinity with the female body, that have always characterised La Perla style.
The retail consolidation and expansion plan today represents one of the cornerstones of La Perla’s strategy and includes the Boutique in Dubai and other important openings that have been carried out in the span of a few months. From the new flagship store on the Passeig de Gracia in Barcelona to the American boutiques in Houston, Miami Bal Harbour and Chicago, and from the large outlet in Reggello, in Tuscany, to new Chinese boutiques in Beijing and Sanya; and not forgetting the prestigious single-brand store on Russel Street, the heart of chic in Hong Kong.