Sustainability in the Spotlight at Dubai International Motor Show

BMW, Cadillac, Jaguar Land Rover, Lexus , and Toyota will showcase their latest sustainable products and technologies this November


Dubai, United Arab Emirates: Less fuel consumption and more sustainable cars will be on  the agenda at this year’s Dubai International Motor Show (DIMS) as the Middle East looks to new eco-friendly motoring options.


Over 100,000 visitors will experience the latest industry innovations and technologies at the biennial show being hosted at Dubai World Trade Centre from November 10-14, including sustainable solutions from the world’s leading manufacturers.


“Manufacturers will have the chance to show visitors how they’re responding to the rapid changes in the industry, especially when it comes to delivering sustainable solutions,” said Trixie LohMirmand, Senior Vice President, Exhibitions & Events Management, Dubai World Trade Centre. “Visitors will also be educated about the different and exciting range of technologies evolving in this area, and how they can actively be part of the solution to build a more sustainable future.”


Awareness of more fuel efficient and ‘green’ vehicles in the region has been steadily increasing, particularly in the United Arab Emirates (UAE) following the deregulation of petrol prices that came into effect in August. Government initiatives are also focused on sustainability, with Dubai Police unveiling its electric mini-cars and motorbikes while the Roads and Transport Authority (RTA) of Dubai continues its campaign for running hybrid taxis.


BMW i8 – The world’s most progressive 2+2 seater plug-in hybrid sports car


Comprising an electric motor and a petrol engine, the BMW i8 plug-in hybrid combines the performance and appeal of a sports car with the fuel consumption and emissions of a small car. It accelerates from 0-100km/h in 4.4 seconds, using just 2.1L of petrol per 100kms and emitting just 59g/km of emissions. An all-embracing sustainability concept runs throughout the entire value chain of the BMW i8 using 100-per cent renewable electricity along with a high proportion of recycled and environmentally friendly materials.


Cadillac CT6 takes a big step towards more efficient and sustainable transportation


As one of the world’s lightest and most agile full-size luxury sedans, the Cadillac CT6 combines a variety of new technologies to achieve dynamic performance, efficiency and agility.


Not only does it offer higher levels of efficiency with the industry’s first application of cylinder deactivation technology on a turbocharged V6 engine, the Cadillac CT6 also features one of the industry’s most advanced automotive body structures. Its aluminium architecture incorporates 11 materials achieving strength, performance and competency while the all-new Omega architecture features 13 high-pressure aluminium castings for a lighter and harder body with “bank vault” levels of quietness.


Jaguar Land Rover sets the benchmark for eco-friendly technology


Jaguar will showcase its new aluminium family of vehicles with its new Jaguar XE and Jaguar XF saloons at this year’s show. The all new Jaguar XE uses an aluminium monocoque body with the lightweight metal accounting for 75 per cent of the car’s structure. The weight reduction ensures that the Jaguar XE is the most fuel-efficient Jaguar yet with fuel consumption and CO2 emissions on the NEDC combined cycle of over 75mpg and less than 100g/km respectively.


Sustainability at its highest levels with the hybrid Lexus LSh, GSh and RXh


Al-Futtaim Motors, exclusive distributor of Lexus in the UAE, offers the largest line-up of Lexus premium hybrid vehicles in the UAE, and will be showcasing three hybrid models at this year’s show  – the Lexus LSh, GSh and RXh These vehicles are equipped with cutting-edge hybrid technologies combining a powerful gasoline engine and an advanced electric motor allowing them to run purely on electric power at lower speeds whilst emitting zero emissions.


Toyota’s ‘Mirai’ marks a pivotal moment in automotive history for zero-emission cars


Toyota has sold around 8 million hybrid vehicles globally, resulting in approximately 58 million fewer tons of CO2 emissions than would have been emitted by petrol-powered vehicles of similar size and driving performance. In the UAE, Al-Futtaim Motors, exclusive distributor of Toyota, has been spearheading sustainable mobility initiatives, delivering Toyota hybrid vehicles to major fleet operators. More so, Mirai – the first fuel cell vehicle – which will be on display at the Dubai International Motor Show, has been recently launched in the US and Europe following Japan, marking  a pivotal moment in the automotive history for its zero-emission credentials.


The 2015 Dubai International Motor Show is supported by Show partners AC Delco, Alienware, Autopro, Cooper Tires, ENOC and Swiss Tourism. The show will be open from 6pm to 10pm on November 10; 11am to 10pm on November 11; 11am to 11pm on November 12 and 13; and from 11am to 10pm on November 14.


Prices are AED 65 for single-day entry, with children under 12 entering free. The entry ticket includes free access to the new Motoring Nostalgia Museum where visitors will experience classics and vintage models showcasing the great eras of the motoring industry.  This interactive event includes expert talks and guided tours along with street food cuisine from food trucks and live music throughout the five days. “Children under the age of 16 must be accompanied by an adult. For more information visit the show’s website at: