His Excellency Helal Saeed Al Marri opens 25th anniversary edition of GITEX Shopper

  • Region’s largest consumer IT and electronics show kicks off with greatest deals and  lowest prices on latest consumer electronics.
  • Prizes including raffle draws, gold, cars, flights and holidays to be won throughout each day.


Dubai, United Arab Emirates, 3rd October 2015: GITEX Shopper 2015, the largest and most anticipated consumer electronics show in the Middle East, was officially opened today by His Excellency Helal Saeed Al Marri, Director General, Dubai Department of Tourism & Commerce Marketing (DTCM) and Director General, Dubai World Trade Centre Authority. Taking place at the Dubai World Trade Centre (DWTC) from today until Saturday, 10th October, the eight day shopping extravaganza features more than 35,000 cutting-edge gadgets at unmatched prices, and a record number of prizes from top name brands and power retailers to celebrate the show’s 25th anniversary.


Thousands of eager shoppers packed Sheikh Saeed Halls 1, 2 and 3 on the first day of the show, taking advantage of the latest deals on smartphones, digital cameras, UHD TVs, tablets and a broad spectrum of the latest electronic gadgets. The fun festival atmosphere saw visitors enjoying live music and entertainment, interactive product trials and a host of incredible giveaways. A wide choice of casual dining options added to a great day out for the family.


“In today’s fast-changing technologically driven world, GITEX Shopper offers the ideal platform for keeping abreast of the world’s new launches, top trends and innovative advances,” said Trixie LohMirmand, Senior Vice President, Dubai World Trade Centre (DWTC). “In celebration of this milestone anniversary edition and thanks to the commitment of the best brands and biggest retailers in the region, we’re looking forward to an exceptional show this year.”


GITEX Shopper 2015 has attracted some of the world’s top tech brands including Lenovo, Dell, Samsung and Toshiba. Commenting on Samsung’s offers and new products this year, C. Purushothaman, Head of Marketing in the IM division at Samsung Gulf Electronics, said: “Consumers from across the region consistently seek out Samsung’s most cutting-edge products at GITEX Shopper. This year, we are upping the ante with our strongest set of mobile devices ever displayed at the show and our most affordable SUHD TV, the JS7200. From the Galaxy Note5 to the unveiling of our new Galaxy Gear S2 smartwatch, this year will be unforgettable for anyone who wants the best in viewing and mobile technology.”


Amit Rupchandani, Managing Director, Obi Worldphone EMEA said: “We are excited to use GITEX Shopper as Obi Worldphone’s launching pad to the UAE market. This edition, we will be showcasing the newly launched Obi Worldphone smartphone series – the SF1 and SJ1.5 – which are designed in Silicon Valley with the best-in-class features to deliver a superior user experience. Obi Worldphone currently has almost 5.7% of the UAE smartphone market and we hope to take that to double digits by the end of this year.”


Top regional distributors and power retailers including Jacky’s, Jumbo, Max Electronics, Plug Ins and Sharaf DG add to the stellar line-up of exhibitors.


Promising incredible deals during the show, Neelesh Bhatnagar, CEO, Emax commented: “Our participation for the ninth consecutive year at GITEX Shopper proves the immense success we have had every year. This edition, we will be showcasing a massive portfolio of products and impressive deals to suit every visitor, and are expecting an increase in sales across the board, with smartphone sales leading the pack.”


For a bundled offer with a real difference, Sharaf DG is offering a 55” LG 4K OLED TV and a 2016 BMW 318i,  for a spectacular price of AED103,999 –  a saving of AED50,000.


A guaranteed “Fly for Free” offer by Mashreq Bank, where customers can shop with their card and get an assured return air ticket free on spends of Dh10,000, a guaranteed free one-way air ticket on spends of Dh7,000 and a travel voucher worth Dh300 for purchases of Dh3,500. This offer extends across key electronic retailers including Sharaf DG, Emax, Jumbo, Jacky’s, One Mobile, Plugins and Samsung. Customers also get the flexibility to select an air ticket from 25 popular destinations.


More than AED 3 million in prizes will be won in promotions, competitions, giveaways and raffles being run for the eight days of the show. Visitors spending AED500 or more can participate in the daily raffle to win half a kilogram of gold every day, simply by uploading their invoices on the ‘Sweet’ app, downloadable for both IOS and android devices.


Additional to the extraordinary prizes to be won this year, is the invaluable opportunity being offered by Amity University for students to win a university scholarship every day of the show. Valued at AED 280,000 and applicable to any Bachelor’s Degree or Master’s Degree offered by the University, the scholarships require students to submit their best report cards each day to be in running.


Visiting GITEX Shopper has never been easier thanks to the dedicated DWTC Metro Station just metres from the door to the show, and ample parking on offer. The central location also offers a wide choice of food outlets, which together with the range of interactive activities taking place during the show, promises a great day out for friends and family.


GITEX Shopper 2015 runs until Saturday, 10th October and is open from 11:00am – 11:00pm every day. Tickets are priced at AED 30 per person and are available at the venue and at select Emarat outlets and entry is free for children below the age of five. A promotional entry ticket price of AED 10 is available for students pre-registered in groups over 50. Entry is free for children below the age of five.


For the latest GITEX Shopper information, please visit www.gitexshopperdubai.com, follow us on Twitter.