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Lifestyle

GUERLAIN – THE GOLDSMITH OF THE COMPLEXION

In 2015, Guerlain is reinventing Parure Gold, its exquisite foundation with a precious rejuvenating radiance. Since its launch in 2009, Parure Gold has radically raised the bar in terms of radiant make-up results. A Guerlain foundation bestseller in Asia, it is widely acclaimed by the most demanding women where skincare and make-up are concerned.

Today, Parure Gold is taking radiance and rejuvenation even further with two major innovations.

 

A GUERLAIN INNOVATION A NEW FORMULA INSPIRED BY PURE GOLD

 

To banish imperfections, revive the skin by erasing its irregularities, and cloak it in a luminous veil.

 

1. New dual-faceted “Gold” pigments.

These iridescent pigments not only diffract the light, creating a unique glow on the skin, but the dual- facets reflect each other like a subtle play of mirrors to give infinite radiance. With their innovative design, these pigments brighten dark areas, erase the signs of time, diminish the marks of tiredness and enhance the complexion.

 

2. The collagen and elastin booster*.

Exclusive technology based on a key ingredient, hexapeptide, a synthetic peptide that contains arginine, glutamic acid, glutamine and methionine. It stimulates key proteins in elasticity and skin cohesion* for  flawless, comfortable skin. And as before, the formula contains extract of myrrh, that precious resinous balm, a legendary plant with regenerating properties.

 

PARURE GOLD TEXTURES FASHIONED WITH GOLD PIGMENTS

 

At home in front of the mirror or in touch-ups during the day, Parure Gold offers the same results and the same precious finish whether in a fluid or compact texture.

 

PARURE GOLD Fluid Foundation SPF 30 – PA+++

The fluid version bathes the skin in a veil sprinkled with a thousand and one gold particles. Its imperceptible, ultra-comfortable texture hugs the skin to perfection. A few drops suffice. As silky soft as a caress, the fluid wraps the face in an impalpable film that instantly smoothes wrinkles and fine lines. Non-greasy and lightweight, it provides gold’s inimitable unique glow.

 

PARURE GOLD Compact Foundation SPF 15 – PA++

The texture of the compact version, halfway between a foundation and a pressed powder, offers the promise of softness, blending seamlessly with the skin to even skin tone and enhance its original beauty. Swept over the face with a brush or sponge to match the mood or the moment, it leaves an impeccable finish.

 

RADIANT SHADES

To better meet the needs of all skin tones, the Parure Gold palette is being enriched to offer all the subtle nuances of their varying shades.

 

RADIANCE CONCENTRATE WITH PURE GOLD AN ULTRA-MOISTURISING PRIMER

 

Guerlain’s legendary product gets a makeover.

In 2008, Guerlain chose to incorporate pure 24-carat gold into a moisturising and smoothing gel. The gold was fashioned in precious leaves to integrate perfectly into the gel. The leaves endlessly reflect the light to reveal their precious treasure: radiance. On the strength of its success, the legendary primer is returning this year in a new faceted case, all the better to unveil its exceptional power.

 

A magic formula.

• From the moment of application, the gel melts into the skin, offering an intense feeling of freshness. The complexion is revived and more luminous. Hydrated, the skin is softer and more beautiful.

• This high-tech formula prepares skin for make-up and offers a longer-lasting finish. The unique combination of three highly branched polymers allows a protective and toning mesh to form on the skin’s surface. Fine and imperceptible, it instantly smoothes the features without the slightest discomfort and acts like a long-lasting membrane on the skin’s surface. Adhering seamlessly to the skin, it maintains its moisture levels throughout the day and gives make-up all-day hold.

• From the moment of application, the gel melts into the skin, offering an intense feeling of freshness. The complexion is revived and more luminous. Hydrated, the skin is softer and more beautiful.

• This high-tech formula prepares skin for make-up and offers a longer-lasting finish. The unique combination of three highly branched polymers allows a protective and toning mesh to form on the skin’s surface. Fine and imperceptible, it instantly smoothes the features without the slightest discomfort and acts like a long-lasting membrane on the skin’s surface. Adhering seamlessly to the skin, it maintains its moisture levels throughout the day and gives make-up all-day hold.

 

EXCEPTIONAL CASES

 

Modern, sumptuous and practical, on a par with their precious contents.

Like a jewel that you dream of taking in your hands to stroke its facets, Parure Gold Fluid Foundation’s bottle is made of pure black lacquer. Its cap is subtly engraved with the Guerlain signature.

Thanks to an ingenious system, a sliding case featuring a flush wide-angle mirror holds Parure Gold Compact Foundation and a sponge, offering an invitation to use it. This innovation delivers easier touch-ups anytime, anywhere, making it an ultra-practical, travel-friendly compact.

Touching up your foundation becomes a pleasure.

 

THE GOLDEN RULES

Start with the L’Or base, the ideal primer for reviving radiance, hydrating the skin and optimising the rejuvenating effects of Parure Gold Foundation. Use an extraordinary application technique.

– FOR THE FLUID –

Apply a few drops of foundation to the centre of the face and blend outwards. Continue blending into the neck to avoid leaving a line.

– FOR THE COMPACT –

To use as a foundation, apply with a sponge, blending in the same way from the wings of the nose to the outside of the face. To use as a pressed powder, apply with a brush all over the face for an even more velvety result. Perfect for touching up your make-up!