During the six week event Dubai Residents enjoyed the Flower Power Fest, viewed a kaleidoscope of floral installations, took part in popular workshops, shopped at the Ripe Night Market and Won Vox Cinema Gold Tickets
30th September 2015. Dubai, UAE – This Summer Dubai Residents enjoyed BurJuman Centre’s popular Flower Power Fest , where they had the opportunity to take part in workshops, spend family time at the weekend entertainments and were able to shop for organic goods at the mall’s monthly Ripe Pop-Up Market.
Thousands of visitors viewed the colourful and appealing flower installations as well as the popular ‘Musical Stairs and ‘Magical Night Garden’ and enjoyed participating in complimentary floral-centric workshops which included the art of cake decorating, Ikebana flower arranging, photography and painting.
The mall attracted a great deal of attention with its Instagram competition, which invited users to take a picture of their favorite installation and upload it using the hashtag #BurJumanFlowerPower. The winners were gifted with VOX Gold tickets where they indulged in the luxurious movie experience watching the latest block buster movies, while enjoying delights from the gourmet options.
Ela Eldem, Head of Marketing, BurJuman Centre, commented on the first Flower Power event: “We have been really taken with the huge level of interest our first ever Flower Power festival attracted. Whether it was the Instagram competition or the unique customer workshops, everyone who took part had a great time and we received fantastic feedback from or visitors and shoppers.
‘We are delighted to have been able to bring a new and fresh experience to Dubai residents where they were clearly delighted to spend quality time with their family and at the same time learn new skills in a comfortable environment. We will continue to serve our visitors with similar attractions in the future”.
Instagram competition winner, stated “I and my wife had a great night at the movies. The VOX Gold cinema was an ultimate experience for us to take a great break for a night from our busy lives and enjoy a blockbuster movie along with great gourmet mini fish burritos”.
Dubai’s popular Ripe Night Market was very much appreciated by the city’s residents as well. Having the opportunity to shop locally produced organic food and the various eclectic array of vendors made a huge difference for BurJuman visitors.
Due to great success of the Flower Power Fest, BurJuman will continue to organize events that naturally engage with Dubai residents. Providing a family friendly atmosphere in the heart of Dubai, BurJuman is keen to serve its community with various activities to cater all of its visitor’s needs.