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Lifestyle

Introducing Bronde, the season’s most wanted hair color, by L’Oréal Professionnel

BRONDE, THE COLOR PHENOMENON ADOPTED BY MANY STARS

BRONDE is the hair trend this summer! The perfect combination of brown and blonde, Bronde has been making waves on catwalks, magazines, and celebs just love it. Bronde was picked up by L’Oréal Professionnel over a year ago, promoted in its 2014 Spring-Summer IT LOOKS collection, and is today embodied by the brand’s international spokesperson Eva Green. The look can be adapted to all hair types and skin tones and appeals to everyone. It’s truly the perfect color to hold on to that summer glow. You can get all this in a perfectly natural look: Bronde is a subtle play on shadow and light, ideally suited to those with chestnut hair who want to add depth and dimension, and to brunettes who can lift and illuminate their look without drastically changing their natural hair color. Bronde is ideal for the Middle East region with its easy adaptability to suit all skin tones and hair types.

 

BRONDE, THE ULTRA-TECHNICAL ART OF SHADE

There isn’t just one Bronde, but a multitude of Brondes. Subtle by definition, Bronde requires a shading technique that only a hair colorist can execute. First step: the diagnosis. Depending on skin tone, natural hair color and the type of Bronde requested by the client, the hairdresser will adapt its choice of color and technique to create a tailored Bronde, perfect for every woman. Second step: application. The professional’s know-how and expertise are essential here as well, for the perfect dosage of colors, and to execute the horizontal and vertical balayage required for a Bronde, or the subtle gradation between root and tip that makes a world of difference between the success of the Bronde and the failure of the Bronde!

 

A TAILORED RESULT THANKS TO THE NEW MOCHA PALETTE

L’Oréal Professionnel has enriched its MOCHA palette with three new shades from INOA and four new shades from MAJIREL COOL COVER* to empower colorists to create the most personalized Bronde look possible. And, for the first time, professional precision is at its utmost, with shades graded to the fourth highlight. The Mocha shades, when launched, were enormously popular and ranked among the bestselling shades. And today, a new chapter begins in the Mocha saga. To brighten up those highlights, L’Oréal Professionnel also created the BLOND STUDIO range, which was launched in 2015. It’s the ideal combination of the best of technology and the colorist’s essential expertise, for a tailor-made color result like no other!

 

VITAMINO COLOR TO ENHANCE BRONDE’S RESULTS

In order to maintain the stunning results of going Bronde, L’Oréal Professionnel is renovating Vitamino Color, the first professional toolbox that works to fix and perfect color. Vitamino products contain powerful anti-oxidant ingredients to protect roots against oxidative stress.

 A half hour in-salon treatment that protects the color’s inherent shine while adding an instant softness and lustre, Vitamino can be done on the day of the hair coloring or between two color sessions. It consists of a sulfate-free shampoo and masque to deliver a sensuous, pampering hair spa-like experience along with Color 10 in 1, a multipurpose spray with ten benefits. These benefits include: hair protection for color-treated hair, adding shine, softness, hydration, uniformity, detangling and brushing ease, with anti-breakage, anti-split ends and anti-frizz advantages. The effect is six weeks of color brilliance and perfection, guaranteed.

 

TESTED AND APPROVED BY INFLUENTIAL BLOGGER YALDA GOLSHARIFI!

Exclusively partnering with L’Oréal Professionnel for the launch of Bronde in the Middle East is Yalda Golsharifi, one of the region’s biggest influencers. A fashion icon who inspires women of all ages, Yalda has 507, 000 followers on Instagram, and is an ex-fashion editor, stylist, mother and businesswoman with her very own style. To check out the upcoming  “Don’t Do It Yourself” video featuring Yalda’s Bronde color, go to YouTube and #DONTDOITYOURSELF.