EUPHORIA CALVIN KLEIN ANNOUNCES NEW GLOBAL ADVERTISING CAMPAIGN FEATURING SUPERMODEL NATALIA VODIANOVA TO CELEBRATE FRAGRANCE’S 10TH ANNIVERSARY
Calvin Klein, Inc., a wholly owned subsidiary of PVH Corp. [NYSE: PVH] and Calvin Klein Fragrances, a division of Coty, Inc. [NYSE: COTY], today announced a new global advertising campaign for the euphoria Calvin Klein fragrance to debut in July 2015. The campaign heralds the return of supermodel and philanthropist Natalia Vodianova, the original face of euphoria Calvin Klein.
For ten years, euphoria Calvin Klein advertising campaigns have artfully brought a beautiful dream to life with lustrous imagery and fantasy-like interpretation. The new campaign imagines a women’s fantasy, heightened by the presence of a male counterpart, model Tyson Ballou.
Renowned photographers Inez Van Lamsweerde and Vinoodh Matadin shot the campaign on location on a stunning Hawaiian beach with creative agency Lloyd & Co in conjunction with Calvin Klein, Inc.’s in-house ad agency and creative studio.
“Calvin Klein has been such an integral part of my career, and I am honored to be the face of the new euphoria campaign,” said Vodianova. “Shooting euphoria Calvin Klein on location in beautiful Hawaii made this an even more special experience for me.”
“euphoria Calvin Klein is a major franchise within the Calvin Klein house, and the fragrance has a sophistication that resonates with women around the world,” said Friedemann Schmid, Vice President of Calvin Klein Fragrances, Coty Inc. “Natalia Vodianova truly embodies the sensual glamour and sophistication of the euphoria woman.”
Melisa Goldie, Chief Marketing Officer of Calvin Klein, Inc., said, “Established as a leading global fragrance brand, euphoria Calvin Klein represents one of the largest fragrance businesses in our portfolio. We are thrilled to have Natalia represent the fragrance again, and she exudes the qualities of confidence, strength, and femininity that euphoria Calvin Klein evokes.”
The women’s euphoria Calvin Klein scent is an addictive oriental composed of exotic fruits, seductive florals and a rich creamy signature. The men’s scent is an fresh oriental fragrance with a modern balance of ginger pepper cocktail, black basil and a creamy suede accord.
Also launching in August is a new limited edition euphoria Calvin Klein fragrance for women and men, euphoria essence Calvin Klein. True to the modern sophistication of the brand, euphoria essence introduces an iridescent expression of pleasure and fantasy to the fragrance’s portfolio.