Ooh La La – L’Oreal Paris Color Riche Lipsticks Celebrates 30 Years

New range of couture colours revealed in Color Riche lipstick collection


In the mood for a French kiss? This fall marks the 30th anniversary of L’Oreal’s sophisticated line of Color Riche lipsticks, and to celebrate, the world’s leading beauty brand is launching a glamorous new shades.


L’Oreal’s new range pays homage to Color Riche with 20 new lipsticks in creamy and matte colors inspired by French attitude and flair, each shade boasting an even creamier texture and lacquered shine. The new shades borrows from the best of the L’Oréal Paris Color Riche line and will transform lips from ordinary to extraordinary with a vast palette of flamboyant pinks, ruby reds, deep corals and laid-back beige – colors to suit every personality and mood, for every look and occasion. Women in the GCC will appreciate the addition of precious oils that have been added to soothe and moisturize the lips, making this truly a lipstick that Arab women need to keep on hand.


Speaking about the launch of the new shades, TV host, singer and L’Oréal Paris Middle East brand ambassador Arwa said, “For me, when I wear L’Oreal Color Riche, I give in to my colour obsession. I can pick out a shade of lipstick for any mood – whether I want a dramatic, sophisticated look or something more comfortable and subtle – and pout with pride.”


Each Color Riche lipstick provides the ideal blend of color and care, drenching lips in luminous pigment while protecting and nourishing with a formula of rosier de muscat cream blended with argan lotus and camelia extract. Lips are left incredibly soft, smooth and moist, making it a must have accessory for every woman.


When worn along with L’Oreal Couture Liners, the new shades delivers high-impact and long-lasting Parisian chic to you and your lips in just one swipe. From natural, easy-to-wear tones to daring, vibrant red carpet hues, Color Riche creates perfect lips for the woman who wants to explore her style and colour obsession. So, whether you favour Blake Lively’s Pure Scarleto or Frieda Pinto’s Pure Rouge, you’re sure to find your signature look in one of the many shades of Color Riche.