Pure Gold Jewellers launches delightful Zeeana gold collection for little ones

Children’s love for sparkle and glitter and a mother’s love to adorn her little ones is the true inspiration behind award winning jewellery retailer Pure Gold Jewellers’ new Italian made Zeeana gold collection.


According to Karim Merchant, CEO  & MD of Pure Gold Jewellers, “Our latest Zeeana collection features a variety of cute, attractive and lively designs that will definitely cheer up any child. They are carefully crafted and are child-friendly. Aimed at the age group of 3 to 7, each piece is created with no sharp edges and uses non-hazardous metal alloys that are entirely child safe.”


Zeeana is crafted in 18k with enamel and semi-precious beads, featuring funky shapes in an assortment of colours. There is a wide selection of earrings, bracelets and pendants to choose from.


It features charms in adorable designs of butterflies, hearts and delightful expressions.


Prices for Zeeana collection starts from AED 499 and is available from select Pure Gold Jewellers stores.