Sony’s new flagship full-frame mirrorless camera delivers an innovative imaging experience with the world’s first back-illuminated 35mm full-frame sensor Exmor R™ CMOS sensor1, which realises high-resolution (approximately 42.4 effective megapixels), high-sensitivity (expandable up to ISO 102400) and high-speed AF response up to 40 per cent faster than the original α7R, thanks to 399 focal plane phase detection AF points.
The camera also includes a 5-axis image stabilisation system borrowed from the acclaimed α7 II model, and has the ability to shoot and record 4K videos in multiple formats including Super 35mm (without pixel binning) and full-frame format, a world’s first for digital cameras.
Additionally, the interchangeable lens camera has a newly refined XGA OLED Tru-Finder™ with the world’s highest (0.78x) viewfinder magnification.
The α7R II is compatible with Sony’s growing line-up of α mount lenses, which now totals 63 different models including 12 native FE full frame lenses. By early 2016, Sony will add eight new lenses to its FE full frame lineup, bringing the FE total to 20 lenses and the overall α mount assortment to 70 different models.
The newly-developed 42.4-megapixel back-illuminated CMOS sensor is the most advanced, versatile and highest-resolution full-frame image sensor that Sony has ever created, allowing the α7R II to reach new levels of quality, sensitivity and response speed. In the past, many photographers have been forced to choose between high-resolution and high-speed or high-resolution and high-sensitivity when selecting a camera. The new α7R II eliminates that sacrifice thanks to its innovative image sensor.
Satoru Arai, Head, Sony Middle East Marketing Company commented: “Sony continues to deliver game-changing imaging products that are evolving the way imaging enthusiasts, hobbyists and professionals can see and capture the world. Utilising Sony’s decades of expertise in digital imaging, as well as the highest spec technology, we’ve made it possible for everyday customers to enjoy a professional imaging experience.”
Satoru Arai continued: “By harmonising high resolution, sensitivity and speed, we’re delivering a high-level full-frame imaging experience unlike anything else in market today, with Sony’s newly developed, world’s first back-illuminated 35mm full frame CMOS sensor. This new camera makes a strong statement for Sony.”
The launch of the new cameras come off the back of a successful year for the number one image sensor manufacturer for digital cameras and video recorders – Sony finished FY2014 with over 50% market share continuing to be clear No.1 manufacturer. In addition, Sony cameras incorporate “the world’s most selected” image sensor. Add the following disclaimer if necessary – *Based on Sony research – April 2014 to March 2015 (over 50% market share)
The new products will be available in select countries in the Middle East from 5th August onwards.
A variety of exclusive stories and exciting new content shot with the new RX and α7R II cameras and other high-end Sony imaging products can be found at www.sony.com/alpha, Sony’s new community site built to educate, inspire and showcase all fans and customers of Sony imaging products.
For access to all of the latest Sony camera news on twitter, follow #SonyCamera.