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Lifestyle

For Tonino Lamborghini the 2015 has started with new high-end accessories and luxury hospitality project in Asia

Mr. Tonino Lamborghini brings his passion for mechanics and design and the spirit of Italy to the global market with unique luxury design projects characterized by a design without compromise and the instantly recognizable symbol of the Raging Bull.

 

For the Italian Tonino Lamborghini Group, founded in Italy in 1981 by the heir of the Lamborghini family, year 2015 has started with very important events for core business products like smartphones, eyewear and watches. After last year launch of its first mobile phone Antares, in January there was the presentation of the limited edition 88 Tauri smartphone. It combines the mobile technology platform Android with signature Italian craftsmanship and it is dedicated to the TechnoLuxury mobile segment. In February, at the Mido fair in Milan there was the presentation of the new models of the Tonino Lamborghini Eyewear collection, which is characterized by signature stylish technical features and materials like carbon fibre, titanium and wood. In March, at Baselworld, the World Watch and Jewellery Show in Switzerland, the company presented new quartz and automatic timepieces of the Tonino Lamborghini Swiss Made Watches collection, high-end chronographs that emphasise with their design the essence of the brand: its uncompromising spirit and Italian genius. 

 

Year 2015 has also another milestone: the new Tonino Lamborghini Lounge in Bangkok, Thailand: a combination of sharp lines, net shapes and modern visual moods, a mix of history and future where the particular Italian way of life is strongly expressed in its explosive vitality, creativity and beauty. The Tonino Lamborghini Lounge Concept is part of the Tonino Lamborghini Hospitality project which aims at the creation of Café Boutique, Café Lounge, Hotel, Residence and Apart-hotel in order to spread the ‘Italian taste’ worldwide. These are places dedicated to demanding upper-class customers and characterized by a fashionable architectonic style and by warm and classy interiors, where the values of the brand guarantee a quest for qualitative excellence. Tonino Lamborghini Lounges and Restaurants are instantly recognizable all over the world, since they are characterized by a mix of local taste and a typical touch of Italia. The peculiarity of these places is the concept, studied to be well integrated in each countries where the clubs are developed, with a full respect of local culture, aesthetics and taste. The hospitality project, with boutique hotels, restaurants and lounge cafés that exemplify the values of the brand. On June 2012, Mr. Lamborghini launched the “Library Boutique Hotel” in Shouzou, one of the cities with the highest economic development in China.

 

It was awarded with several prizes: Best Boutique Hotel of the City of Paradise by The City Traveller Best Hotel Awards, the Most Progressive Luxury Hotel Brand by the 2013 AHF International Hotel Investment Summit and Best Cultural and Art theme Hotel by The 5th China Best Design Hotels Award. Tonino Lamborghini City Center Hotel Kunshan was the second hotel opened in December 2012 in the center of the city’s commercial and business zone. A comfortable and modern place for business travels and meetings, which offers spectacular views of the Yufeng Mountain and the Musical Fountain show. In December 2013 the launch of the third brand new Tonino Lamborghini “Lake Side Hotel” in Huang-shi was another step in Tonino Lamborghini’s vision to bring Italian luxury to the high-end Chinese market and to share a way of life, the Tonino Lamborghini Lifestyle and its quest for perfection, with consumers. Reimagining the very concept of hospitality, Tonino Lamborghini has created a world of style, culture, art and service that sets a new standard. In the future, expect to see many more “Casa Lamborghini” imbued with the spirit of the “Raging Bull.” 

 

THE TONINO LAMBORGHINI GROUP 

Founded in Bologna, Italy, in 1981 by Tonino Lamborghini, today the Group is located in the magnificent Palazzo del Vignola, a Renaissance villa outside Bologna.  For more than 30 years, Tonino Lamborghini has been a byword for made in Italy. Instantly recognisable, the style of the Raging Bull embodies a consummately Italian tradition of elegance, class, defiance and power that has become synonymous the world over with originality and style.  The Tonino Lamborghini creative Centro Stile is led by its founder, who has drawn inspiration from his family heritage and experiences in mechanical and automotive engineering to develop an uncompromising range of luxury design products, including: watches, eyewear, mobile phones, perfumes, furniture, apparel, sports accessories, beverages, 5-star boutique hotels, lounges and restaurants.  The Group’s vision is to bring the passion and spirit of Italy to the global market with unique and distinctive products, inspired by the Italian industrial design and the Lamborghini Family mechanical heritage.  

 

THE TONINO LAMBORGHINI GROUP STORY

Beginnings Tonino Lamborghini was born in Cento (Province of Ferrara) in 1947, just a few years before his family became famous the world over for its engines and cars.   In 1974, he graduated in political economics from the University of Bologna and only a few years later was awarded an honorary degree in Mechanical Engineering. At the beginning of the 1980s, while serving as President of various companies within the Lamborghini Group, he decided to devote himself to one of his greatest passions: the result was the launch of “Tonino Lamborghini Style and Accessories”.   Reinterpreting his family’s established values and motifs, and drawing inspiration from his previous experience in the field of engineering and design, he founded a new brand devoted to luxury accessories.  Mr Lamborghini’s story is one of an enduring passion that developed into a deeply rooted business. Roots that architect Mario Volpi, who has worked with Mr Lamborghini from the beginning, identifies as ‘a high standard of engineering combined with a deep appreciation of line, shape, volume – the basis, in fact, of the Lamborghini story. Tonino Lamborghini,’ says Volpi, ‘has synthesised his rich understanding of cars and mechanical engineering with a profound appreciation of Italian tradition and excellence.’  Renaissance These values first came to the fore in 1983 with the success of Tonino Lamborghini accessories in Italy. The Eighties was a time of great change for the country and Tonino Lamborghini became a symbol of a cultural renaissance embodied by ‘Made in Italy’. The inherently Italian values of the accessories designed by Mr Lamborghini represented not only a success in a competitive, high quality market at home, but also the existence of worldwide demand for the excellence and flair of Tonino Lamborghini products.   Trailblazer It was this demand that prompted Tonino Lamborghini to open the first flagship stores in Hong Kong. The former British protectorate represented a springboard into the then largely unexplored Asian market, and led to significant growth – today the Group can boast a dozen flagship stores in Hong Kong and Macau and numerous shops and in-store concessions in the most important Chinese cities.  As Mr Lamborghini told a recent interviewer: ‘Addressing a market like China in the Eighties was a completely different process to today: the administrative and cultural problems were like Pillars of Hercules, often insuperable, that marked any attempt to trade and every economic action in the China market. Thus, the only way to cross these cultural boundaries and the bureaucracy was to manage human relationships on a personal basis.’  

 

Brand extension The creativity, the passion for design, the love for Italy and its culture have embodied the spirit of a new renaissance brought forward by Tonino Lamborghini, who has become an ambassador of Made in Italy throughout the world. Tonino Lamborghini is synonymous with Italian flair, the brand extension strategy undertaken from the company’s very beginnings – and studied at numerous universities and business schools – having helped it break in to new markets upon a wave of exuberance and creativity.   In 1993 Mr Lamborghini applied the concept of ‘luxury brand’ to the food and beverage sector: coffee, wine and pasta, those staples of the Italian culinary tradition, were given extra flavour by marriage to the ultimate Italian brand.   Lamborghini’s incomparable mechanical engineering heritage drove the birth of the ‘Town Life’ company in 1997, which began producing golf cars and electric utility city cars, 10 years ahead of the rest of the automotive market.  The success of the food and beverages project encouraged further exploration of the hospitality sector with, in 2000, a network of café lounges branded Tonino Lamborghini. 

 

‘Project Hospitality’ has gone on to consist of several formats – restaurants, cafes, boutiques, apartments, and business hotels – in which we have created a world of style, culture, art and service that sets a new standard. The launch of the Tonino Lamborghini Energy Drink and Tonino Lamborghini Vodka are recent examples that demonstrate how the company has been able to renew the brand and diversify its product range while maintaining strong roots in fashion. With an elegant, attractive design and a communication campaign focused on social networks, Tonino Lamborghini is yet again at the forefront of marketing, its latest project focussing on a young, international and cosmopolitan audience with Style Never Sleeps.  Today… and tomorrow When the Group celebrated 30 years in 2011, there were many reasons to pop open the Spumante: not least that over the past five years the brand had continued to consolidate its core businesses as well as forging ahead in new markets.

 

Going forward, the brand’s positioning strategy will include the development of projects dedicated to the most exclusive and luxury markets both in fashion and in hospitality.  The Tonino Lamborghini Group has been christened a ‘workshop of creative design’ and Mr Lamborghini himself heads its Centro Stile so customers can be assured that every activity of the company shares the creative values of the founder himself. Through the years, an innovative strategy of brand extension and diversification has led to the creation of a distinct Tonino Lamborghini Lifestyle.