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Zenith Watches Acquires New Brand Ambassador

Swiss watch manufacturer introduces three-time NBA all-star Russell Westbrook as new brand ambassador


Zenith, the first industrial watch manufacturer in history, announced Oklahoma City Thunder Point Guard Russell Westbrook as its new brand ambassador. Having earned fame thanks to its legendary El Primero caliber, Zenith chose Westbrook for his commitment to excellence, skilled technique and innovative style – values shared by these two visionaries.