Diesel is known for large watches, loud design and a look that follows no one. This summer,

that trademark innovation reaches new heights with the launch of BAMF and the Urban

Safari collection.

New platform, BAMF challenges the standard in both size and design; showcasing a 57mm

case featuring spring-loaded chronograph pushers and a detailed dial that boasts dynamic

style with unexpected color accents. BAMF comes in five different color ways, including

leathers and steel band.


BAMF debuts in Diesel’s new collection, Urban Safari. This collection delivers an instantly

iconic deep blue metallic case paired with a sand-colored leather strap. Urban Safari

includes popular platforms like Mini Daddy and Overflow, providing all the artillery

necessary to make Urban Safari one of the most talked-about collections of the season.

Both BAMF and Urban Safari will be available April 2015 in Diesel stores, online at and in select department stores and boutiques worldwide.