L’Oréal Professionnel introduces the 2015 Spring/Summer ‘IT LOOKS’

This Spring/Summer, L’Oréal Professionnel found inspiration for its ‘It Looks’ at summer music festivals like Coachella and Glastonbury, where music mixes, genres and tribes go beyond boundaries. This season, the fashion feel for hair is distinctly 70s, with a revamped code for today’s modern spirit, blending freedom of expression with a celebration of all things summer.



L’Oréal Professionnel’s It Look for Spring/Summer 2015 is the Shag layers haircut. The shag layers cut is invading the catwalks and embodying the Brit pop vibe, as seen on British model Eddie Campbell with her very recognizable hairstyle. It can be interpreted in a variety of ways, ranging from grungy, messy, dusty and long to the traditional 70s look. Celebrities and models have all been spotted recently sporting this distinctive cut, with its interesting look.



‘It Looks’ Spring/Summer 2015 reports that a key colour trend to wear with the shag layer cut will be red, as seen on Rihanna. For the Red Shag Layers look, inspired by the audacity of international stars such as Katy Perry and Vanessa Hudgens, L’Oréal Professionnel recommends 4 to 6 strands of vibrant carmine red highlights which contrasts with the depth of darker basis. These flamboyant highlights were made with INOA Carmilane, a patent formula with professional dosing that provides an intense and lasting red. It’s the only red that doesn’t fade!



Another major trend for Spring/ Summer 2015 is grown-out blonde, as seen on beauty influencers Khloe Kardashian and Ashley Olsen. To achieve the look, the Blond Shag Layers, L’Oréal Professionnel recommends on lengths and hair ends the new Majirel High Lift. Freedom of style and expression sum up the attitudes towards hair this Spring/Summer. It’s all about playing with your style and being free to be yourself!