Rado: New True collection with a modern twist

Eight years after it was first launched, the award-winning Rado True is back, and more irresistible than ever. Introduced in 2006, the True was the first Rado to sport both shiny and matt high-tech ceramic, allowing for more daring, eye-catching designs.


Two highlights of the new True collection, made in chic plasma high-tech ceramic, stand out. The unique warm metallic color of this ceramic is achieved without the use of metal, thanks to Rado’s mastery of materials. White high-tech ceramic changes color through the plasma carburizing process, a technique first used by Rado.