When three leading hotel brands united under the banner of FRHI Hotels & Resorts (FRHI) in 2006, a new force in the global hospitality market was born. From the merger of Fairmont Hotels & Resorts, Raffles Hotels & Resorts and Swissôtel Hotels & Resorts emerged a global hotel management company that today boasts more than 125 hotels and branded residential offerings in 35 countries with more than 45,000 colleagues. The company’s distinctive portfolio of luxury and upper upscale hotels features celebrated icons, world-class resorts and stylish city-center hotels.
With a corporate vision to be “the world’s preferred hospitality company”, FRHI is focused on growing its distinctive hotel brands; providing each and every guest with a unique and meaningful travel experience; being an employer of choice with a workplace culture of respect, teamwork, integrity, accountability and excellence; and driving financial performance for key stakeholders and owners.
Though the merger of the three brands is a recent one, FRHI is steeped in history, boasting the largest collection of historic and landmark hotels in the world. Many of the company’s iconic properties, including legendary hotels such as The Fairmont Banff Springs and Raffles Singapore, have been welcoming guests since the late 19th century.
Strong, Distinct Brands
Positioned in the luxury and upper upscale tiers, each of the company’s three leading brands features its own distinct personality. Raffles represents an oasis for the well traveled, offering sophisticated luxury and residential charm, along with personal and discreet service in renowned hotels like Raffles Dubai, Raffles Singapore and Le Royal Monceau, Raffles Paris. With the aim of connecting visitors to the very essence of the destination, Fairmont properties offer a sense of heritage and sophistication; warm, personal service and genuine experiences. Notable hotels include Shanghai’s Fairmont Peace Hotel, The Plaza in New York, and London’s The Savoy. The Swissôtel brand is known for genuine hospitality and service efficiency, along with diversity, design and a contemporary ambience. Standout properties include Swissôtel The Bosphorus, Swissôtel Krasnye Holmy Moscow and Swissôtel Tallinn.
In addition to an impressive portfolio, FRHI offers superior management capabilities led by a seasoned senior leadership team with diverse international backgrounds and depth of experience. An extensive global sales force, one of the largest in the industry, is also in place, possessing a keen understanding of regional markets and a focus on driving results. Driving awareness and understanding is a skilled and responsive marketing center, while award-winning human resource programming continues to attract and retain the industry’s best and brightest, Recognized as a top employer, FRHI’s corporate culture encourages professional development and growth opportunities from within, building a loyal and experienced colleague base who are passionate about providing meaningful guest experiences.
Growth & Expansion
Growing its leading brands is a top priority and FRHI has embraced a steady, aggressive pace of growth, opening new properties in strategic and emerging markets. As a result, the company is projecting 50% growth over the next five years, most of it internationally, executing on a planned development pipeline and signing new hotel management agreements globally. Recently, the FRHI portfolio has welcomed Raffles Jakarta, Fairmont Jakarta, Fairmont Rey Juan Carlos I, Barcelona, Raffles Istanbul, and Swissôtel Sochi Kamelia, key destinations that further the company’s reach internationally. With a robust expansion plan in place, FRHI is also developing exciting hotel and mixed-use projects in China, Russia, Turkey and Saudi Arabia, among many others.