Fashionistas Demand that the Global Fashion Industry Cleans up its Act on Fashion Revolution Day 2015

The United Arab Emirate’s passion for bringing people together has inspired its expansive Vision 2021 to restore the environment through sustainability and innovation. The UAE welcomes the world to share its Vision 2021 to nurture creative innovation.


In parallel with Dubai’s dedication to the growth of its regional and international fashion industries, Ayesha Siddequa, CEO of Future Fashion (FF) represents FRD for the UAE. In UAE, we too are getting together to join in to ask this question: “Who Made MY Clothes?”. SA.ME and Alternational – two not-for-profit initiatives – consistently work to support design, craft and entrepreneurship and are partnering with FRD, FF and Impact Hub to share spaces with UAE’s creative and conscious creatives and consumers. The agenda?


To discuss and debate alternative practices and to remind ourselves to always ask that all important question ‘Who Made My Clothes?’ On 24 April 2015, Fashion Revolution Day, people in 67 countries around the world will challenge global fashion brands to demonstrate commitment to transparency across the entire length of the fashion value chain, from farmers to factory workers, brands to buyers and consumers. Last year, the event was simultaneously run in over 62 countries worldwide, gaining unprecedented coverage in Vogue, Elle, Marie Claire and Huffington Post, as well as numerous fashion blogs around the world.


Led by some of the biggest names in fashion, Fashion Revolution Day will show that change is possible and celebrate those who are on a journey to create a more ethical and sustainable future for fashion. Model Lily Cole, Blogger Susie Lau, TV presenter and journalist Anita Rani and Eco Age Founder Livia Firth are just some of the names expected take part in a mass global action asking consumers #whomademyclothes. Carry Somers, Fashion Revolution co-founder said: “When everything in the fashion industry is only focused on making a profit, human rights, the environment and worker’s rights get lost. This has got to stop and we plan to mobilize people around the world to ask questions. Find out. Do something. Orsola de Castro, co-founder said: “Fashion Revolution is about building a future where an accident like this never happens again. We believe knowing who made our clothes is the first step in transforming the fashion industry. Knowing who made our clothes requires transparency, and this implies openness, honesty, communication and accountability. It’s about re-connecting broken links and celebrating the relationship between shoppers and the people who make our clothes, shoes, accessories and jewellery – all the things we call fashion.”


On April 24th, 2015, Future Fashion, & SA.ME have partnered up to host a free event from 5pm-8pm at Impact Hub, where change goes to work. Part innovation lab, part business incubator, and part community centre, they offer their members a unique ecosystem of resources, inspiration, and collaboration opportunities to grow impact. On this special day, we seek to bring together all stakeholders of the design industry and aware consumers, to bring attention to the greater issues of sustainable business practices in UAE. FF and Alternational brings in a carefully selected list of speakers with backgrounds in ethical practices, design, fashion and sustainable business strategies, along with 75-100 attendees from backgrounds in fashion and business, towards building a more sustainable future for our nation. Sprocket Science Films will be shooting the proceedings to share our message on a global level.


Attendees are requested to wear their clothes insideout with creations to celebrate the renewing threads of the fashion community and ask #whomademyclothes. Participants will have a chance to become Fashion Revolution UAE’s “Insideout Icon” and win cool prizes.


Fashion Revolution’s hashtag #FASHREV was the number one global trend on Twitter on the day of the event last year, with parallel events being organized around the world by teams in 67 countries.



• Sharjah Business Women Council –Film: Initiatives recognizing local craft

• Soniya Kirpalani –Film: Silken Synergy / Skype with Bibi Russell – TBC

• Abubakr Ahmad – Leading through sustainable business strategies

• Ayesha Siddequa & Dr. Petar Stojanov – Ethics and Sustainability in business

• Lezley George – The Arab Dress and Sustainability

• Azza Al Qubaisi – The importance of balancing sustainable design with cultural identity of the Middle East

• Maria Conceicao – Importance of education in bridging the gap between makers andend-users

• Asil Attar – Social responsibility, How new and existing brands play a key role in creating social impact through brand experiences that reflect ethics and values.

Find out more at http://www.fashionrevolution.org/. Like Fashion Revolution on Facebook at facebook.com/fashionrevolution.org and follow @fashrev / @Fash_Rev / @Fash_RevUAE on Twitter.