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Benefit | Roller Lash

Benefit’s new super-curling & lifting mascara solves lash dilemmas for girls all around the world. Thinking outside the makeup box, Benefit Cosmetics used the inspiration from hair-rollers to create the roller lash. This curling mascara has a patent-pending Hook ‘n’ Roll™ brush, with custom-designed hooks to help catch, lift and curl lashes. Benefit designed the perfect brush, designed to work on small eyes and short lashes to curl, volumize, and lift. A Lightweight Formula holds for 12 hours, is easy to remove, and contains Provitamin B5 and Serine, known for their lash conditioning benefits. The Wiper controls the amount of product coating the lashes, giving you the proper bang for your buck. To ensure roller lash performed on every eye shape and lash dilemma, Benefit took it on a “Testing World Tour” to try it on the short, sparse and straight lashes of the world. 97% of women said it visibly lifts lashes, 87% said it gives long-lasting curl, 94% said eyes look more wide open.