As the countdown clock ticks down, all the world’s eyes are focused on Baselworld 2015 – the annual highlight for the sector, the show that provides the inspiration for the watch and jewelry industry. From 19 to 26 March, 2015, the world’s attention will focus on Basel as more than 150,000 attendees and 4,000 press representatives from everywhere converge on this city to experience the innovations and creations that will set the trends for the coming year.
The Most Important Marketplace and Global Trendsetting Showcase
The undisputedly most important marketplace and trendsetting event for the world’s watch and jewelry industry, Baselworld brings together the biggest and most prestigious brands in the world, emerging design talent, the finest retailers and the global press. Every year, 1,500 brands from 40 countries choose Baselworld as the main platform to showcase their innovations, creations and latest collections in spectacularly designed multi-storey pavilions on 141,000m2. But Baselworld goes beyond the world of watches and jewellery as it is also the leading global event for diamonds, gemstones and pearl merchants as well as machinery and other suppliers to the industry. The famous London Jewelers from the USA have been visiting Baselworld for over 30 years because it is the foremost show in the world for the presentation of the latest watch and jewellery collections. “Attending Baselworld is a number one priority for our team,” say Mark Udell, CEO, and Candy Udell, President, of London Jewelers, because that’s where “we always discover the latest collections available which we can then present to our discerning clientele back home.” In their opinion, “it is important to be one step ahead and Baselworld makes this possible.”
Insider Access to the Latest Trends Relayed Around the World
The newsworthiness of Baselworld is no better established than by the fact that more than 4000 of the world’s financial press, major dailies, lifestyle publications, all of the trade press and biggest TV channels descend every year to cover the show and provide millions around the globe access to the trendsetting creations and innovations that are shown exclusively at Baselworld. Everyone from magazine editors seeking to discover cutting-edge trends and innovative designs to bloggers who deliver up-to-date editorials to consumers in every corner of the planet, they all contribute to creating an unrivalled global impact and underlining the show’s premier position for the watch and jewelry industry.