The boutique BurJuman Arjaan by Rotana hotel in Dubai launched Pink Week in support of the Breast Cancer Awareness campaign called ‘Safe and Sound.’ The BurJuman Breast Cancer Awareness Program was initially launched in 1997 and has received tremendous support over the years, making it one of the largest breast cancer awareness campaigns in the Middle East. The signature feature of the campaign is the BurJuman Pink Walkathon.
BurJuman Arjaan by Rotana actively promoted this cause to guests, partners, clients, suppliers and staff. The hotel’s support of the noble cause was seen in different areas of the hotel. A variety of Pink events also took place at the hotel’s all-day dining restaurant. Chantel Moore, General Manager of the hotel, commented, “We are excited to launch the Pink Week at BurJuman Arjaan by Rotana and contribute to the success of the Safe and Sound campaign at BurJuman. Our team has been busy showcasing some creative pink initiatives to raise further awareness about this noble cause.”