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Pure Gold Jewellers launches stunning ‘heart and key’ diamond pendants for Valentine’s Day

Free solitaire and raffle draw for Mercedes convertible


Valentine’s Day is a special time to win the heart of one’s loved one and, true to the occasion, Pure Gold Jewellers has launched a collection of ‘heart and key’ pendants to unlock the heart of love.  The award winning jewellery retailer, who is also the first and only Authorised Diamond Dealer by World Diamond Mark, has a stunning collection featuring three ‘heart and key’ pendants- a Love Key, which is beautiful diamond studded gold key with a crown; a romantic diamond studded heart key; and another gold key with two diamond studded hearts, symbolizing two hearts unlocked. 


Apart from the exquisite collection, Pure Gold Jewellers is also giving customers a free solitaire and the chance to win a brand new luxury Mercedes convertible through a raffle draw.


Launching the romantic collection, Karim Merchant, CEO & MD of Pure Gold Jewellers, said “Our diamond ‘heart and key’ collection is the perfect way to unlock the heart of your loved one. We carefully crafted the collection around the concept of a key to one’s heart, creating a timeless jewellery piece that is more eloquent than words. This Valentine’s Day we are also giving our customers a chance to win exciting prizes including the rare opportunity to drive away in a luxury Mercedes.”


The Love Key pendant is available for AED 1399 while the single and double heart key pendants are priced at AED 1099/- and AED 1699/- respectively.

The collection also includes two interlocked diamond and gold hearts symbolizing the deep love of a couple. These pendants are available for AED 1099/- and AED 899/- each.


This offer is valid until the 16th of February 2015 from all Pure Gold Jewellers stores.


The jeweller also offers lifetime cash back on any diamond jewellery purchased from their stores. This exceptional offer means Pure Gold Jewellers will buy back diamond jewellery at any point of time and the customer will receive 70% of the original price..