Lifestyle

SONY ALPHA A7S FULL-FRAME CAMERA

Joining the acclaimed α7 and α7R family of the world’s smallest full-frame interchangeable lens cameras, Sony’s new α7S model puts extraordinary sensitivity, low noise and spectacular 4K video quality into the hands of professional photographers and videographers.

 

The innovative α7S camera features a newly developed, 12.2 effective megapixel 35mm full frame Exmor® CMOS sensor paired with a powerful BIONZ X image processor, allowing it to shoot at a sensitivity range of ISO 50 – 409,600 with unprecedented dynamic range and low noise.

 

The new model is also the world’s first camera to utilise the entire width of a full-frame image sensor in 4K video acquisition, and does this without cropping or line skipping as it can read and process data from every one of the sensor’s pixels. This allows 4K video shooters to utilise all of the artistic and creative benefits provided by the unique sensor.