Simonetta Spa, world leader in childrenswear, have recently hosted an exclusive event, celebrating the opening of their latest shop in shop, in Galeries Lafayette in the prestigious Dubai Mall, luxury shopping hub in the United Arab Emirates.
The shop in shop has the concept of the flagship store in Milan. The modern and sophisticated layout has opted for special materials and neutral tones ranging from milk to dove so as to place maximum focus on the collections. Polka dots, an iconic feature of the Maison, are also used in the furnishings to create a fun and bright environment. Owners and management of Simonetta Spa attended the event: after cutting the ribbon, greeting the press and top customers, they have enjoyed watching a interaction of the cutest girls aged from 2 to 8 years old in their Simonetta outfits, posing in front of a personalized backdrop with logos of both Simonetta and Galeries Lafayette creating the perfect minishooting on spot. The opening confirms the great popularity of Simonetta in the Middle East market and is part of a major and ongoing retail expansion project.