Pascal Tepper franchise team with Melissa Murray.jpg

Pascal Tepper Bags Brand Of The Year Award

International French Bakery Shines At The Franchise Magazine Awards


The Pascal Tepper French Bakery franchise team have bagged ‘Brand of the Year’ Award at the recent Franchise Magazine Award ceremony held in Abu Dhabi this month.


TECOM’s much-loved French Bakery brand claimed its place as a leading UAE-grown franchise concept, receiving its second award in the franchise category in less than a year. The brand is geared to open more outlets in the UAE and the Middle East, with the brand’s second bakery earmarked to open later this year in the capital, Abu Dhabi. 


The French modern dine-in bakery is the brainchild of master baker Pascal Tepper whose Meilleur Ouvrier de France title – a much-coveted recognition for the best French bakers, in partnership with Atlas Hospitality.


The bakery’s franchise team was recognised by the region’s leading publication, The Franchise Magazine, a company dedicated to providing local and global investors, entrepreneurs, SME, employees of franchises, and franchisees with the latest information on local and global franchise opportunities within the MENA region.


Commenting on the win, Siegfried Nierhaus, Managing Director, Atlas Hospitality said, “We are thrilled to be recognised at The Franchise Magazine Awards and this encourages us to keep growing the Pascal Tepper French Bakery brand in the UAE and the greater MENA region.”


Echoing his sentiments, Michel Saab General Manager Franchise at Pascal Tepper French Bakery said: “We are very enthusiastic about where Pascal Tepper Franchise is headed, this is our second win within one year and we are set to expand and grow our brand to keep up with the region’s demand for new quality franchise concepts.”


The team expansion plans include four Pascal Tepper bakeries in 12 months across the Middle East in markets such as Saudi Arabia, Qatar, Bahrain, Kuwait, and Lebanon.


“We have a winning combination with a wonderful product, a committed team, consistency of the best baking practices, as well as a wonderful Chef Pascal!”, he concluded.