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Lifestyle

IWC SCHAFFHAUSEN OFFICIALLY ANNOUNCES RAYA ABIRACHED AS NEW BRAND AMBASSADOR

After four years of successful collaboration IWC Schaffhausen announced Lebanese television presenter, celebrity journalist and producer Raya Abirached as its new Brand Ambassador from the Middle Eastern region. Raya Abirached is one of the most popular faces from the Middle East, well known as host for shows such as Arabs Got Talent and anchorwoman and producer of Scoop with Raya on MBC. Born in Lebanon, Raya began her career as a print and broadcast journalist before moving to the United Kingdom in 1999 where she unexpectedly found herself in the glamorous world of media… Since then, she has been travelling the world, meeting and interviewing A-class celebrities, entertainers, athletes, producers and directors. Raya Abirached stated: “From the moment we started working together on film festival projects in Cannes and Dubai, I was hooked to the brand. IWC Schaffhausen and I share the same passion and we have a lot in common: the enthusiasm for filmmaking and storytelling. I am looking forward to a lot of exciting projects in the future and I am very happy about being an IWC ambassador.”