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Lifestyle

BELL & ROSS AVIATION COLLECTION BD 03 CERAMIC

The Ceramic Instrument Watch

 

In their quest to create the ideal utilitarian watch —drawing on their experience in the aeronautical and military fields, engineers, master watchmakers, designers and professional aviators pooled their expertise to define a novel concept: the instrument watch. Since aeronautical instrumentation is the gold standard in terms of readability, reliability and performance, the BR 03 instrument watch echoes the design principles of a plane’s cockpit clock. A utilitarian watch, perfectly suited for professional use, it is the ideal embodiment of the brand’s philosophy: functionality drives design. The BR 03 instrument watch is characterized by a high-tech, hard-wearing material: ceramic.

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