House of Lux, an event beaming with beauty, fashion, glitz and glamour is all set to take centre stage and give two lucky Lux consumers the chance to become high-end fashion designers. The House of Lux along with its three renowned experts will provide the participants with in-depth knowledge and expert advice in fashion and styling. 10 Lux fans from around the region will get a chance to showcase their designs on the Lux runway in the UAE with two final winners to be selected by the judges. Each winner will receive AED/SAR 100,000 which will support them with the launch of their personal fashion business. Lux, one of Unilever’s beauty brands, has partnered with established and international fashion designer, Abed Mahfouz, who will be the lead judge in this fashion competition. As part of the event, Abed will also present his latest collection in an exclusive fashion show. Saudi fashion icon and designer behind “Lady Fozaza,” Alanoud Badr will also be judging the competition alongside Abed Mahfouz. The other prominent expert at the event is Dana Hamdan, a talented fashion stylist and consultant. The contestants attended workshops in Saudi Arabia and Dubai, where the judges mentored the contestants on the latest fashion trends, fabrics and giving different fashion styling tips which will help them in designing their dresses.
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